Product Designer
I’m a Senior Product Designer with 12 years of experience delivering scalable mobile UX, design systems, and enterprise platforms. I specialize in systems thinking, business messaging, customer interaction flows, and high-craft execution that drives product adoption, retention, and growth.
Product Design & Strategy
User-centered Design, Wireframing, Prototyping
UX research — Usability testing, A/B Testing, Heuristic Evaluation
Scalable Design Systems, Component Libraries, UI Frameworks
Mobile UX & Visual Design
iOS & Material Design guidelines, accessibility (WCAG)
Motion design, Micro-interactions, Dark mode Optimization
Collaboration & Leadership
Partnering with PMs, Engineers, and Researchers
Data-driven Decision-making, Stakeholder Alignment
Product Designer
I’m a Senior Product Designer with 12 years of experience delivering scalable mobile UX, design systems, and enterprise platforms. I specialize in systems thinking, business messaging, customer interaction flows, and high-craft execution that drives product adoption, retention, and growth.
Product Design & Strategy
User-centered Design, Wireframing, Prototyping
UX research — Usability testing, A/B Testing, Heuristic Evaluation
Scalable Design Systems, Component Libraries, UI Frameworks
Mobile UX & Visual Design
iOS & Material Design guidelines, accessibility (WCAG)
Motion design, Micro-interactions, Dark mode Optimization
Collaboration & Leadership
Partnering with PMs, Engineers, and Researchers
Data-driven Decision-making, Stakeholder Alignment
Product Designer
I’m a Senior Product Designer with 12 years of experience delivering scalable mobile UX, design systems, and enterprise platforms. I specialize in systems thinking, business messaging, customer interaction flows, and high-craft execution that drives product adoption, retention, and growth.
Product Design & Strategy
User-centered Design, Wireframing, Prototyping
UX research — Usability testing, A/B Testing, Heuristic Evaluation
Scalable Design Systems, Component Libraries, UI Frameworks
Mobile UX & Visual Design
iOS & Material Design guidelines, accessibility (WCAG)
Motion design, Micro-interactions, Dark mode Optimization
Collaboration & Leadership
Partnering with PMs, Engineers, and Researchers
Data-driven Decision-making, Stakeholder Alignment
Experience
04.2023 – 11.2024
7-Eleven Inc.
Senior Product Designer
Redesigned Scan & Go checkout, increasing adoption by 25% across 500+ stores. Conducted usability research to optimize messaging efficiency, automate support workflows, and improve adoption. Built modular UI libraries supporting multi-channel messaging, notifications, and promotions while reducing inconsistencies by 30%.
2019 – 2023
P97 Networks Inc.
Senior Product Designer
Designed a white-label mobile platform for multiple fuel brands, integrating payments, loyalty automation, messaging workflows, and customer interactions. Delivered 50% faster rollouts with flexible UI systems. Defined flows for authentication, referrals, loyalty, wallet, fuel pay, and pickup/delivery, driving 15% retention growth.
2018 – 2019
BrandExtract
Product Designer
Led UX for ADA-compliant enterprise websites, delivering full redesigns and component libraries to support large-scale development teams.
2016 – 2017
Minor Design Studios
Environmental Graphic Designer
Created wayfinding systems and interactive signage for museums and public spaces.
2012 – 2015
WebRanx Marketing
Junior Web Designer
Designed and launched responsive marketing and e-commerce websites using Bootstrap and WordPress.
Education
06.2016
UNIVERSITY OF HOUSTON
Bachelor of Fine Arts in Design
Art History Minor
Cum Laude
Leadership
2014 – 2019
AIGA HOUSTON — BOARD OF DIRECTORS
Community Program Director
Led workshops, mentorships, and community engagement, growing participation by 30%.
Experience
04.2023 – 11.2024
7-Eleven Inc.
Senior Product Designer
Redesigned Scan & Go checkout, increasing adoption by 25% across 500+ stores. Conducted usability research to optimize messaging efficiency, automate support workflows, and improve adoption. Built modular UI libraries supporting multi-channel messaging, notifications, and promotions while reducing inconsistencies by 30%.
2019 – 2023
P97 Networks Inc.
Senior Product Designer
Designed a white-label mobile platform for multiple fuel brands, integrating payments, loyalty automation, messaging workflows, and customer interactions. Delivered 50% faster rollouts with flexible UI systems. Defined flows for authentication, referrals, loyalty, wallet, fuel pay, and pickup/delivery, driving 15% retention growth.
2018 – 2019
BrandExtract
Product Designer
Led UX for ADA-compliant enterprise websites, delivering full redesigns and component libraries to support large-scale development teams.
2016 – 2017
Minor Design Studios
Environmental Graphic Designer
Created wayfinding systems and interactive signage for museums and public spaces.
2012 – 2015
WebRanx Marketing
Junior Web Designer
Designed and launched responsive marketing and e-commerce websites using Bootstrap and WordPress.
Education
06.2016
UNIVERSITY OF HOUSTON
Bachelor of Fine Arts in Design
Art History Minor
Cum Laude
Leadership
2014 – 2019
AIGA HOUSTON — BOARD OF DIRECTORS
Community Program Director
Led workshops, mentorships, and community engagement, growing participation by 30%.
Experience
04.2023 – 11.2024
7-Eleven Inc.
Senior Product Designer
Redesigned Scan & Go checkout, increasing adoption by 25% across 500+ stores. Conducted usability research to optimize messaging efficiency, automate support workflows, and improve adoption. Built modular UI libraries supporting multi-channel messaging, notifications, and promotions while reducing inconsistencies by 30%.
2019 – 2023
P97 Networks Inc.
Senior Product Designer
Designed a white-label mobile platform for multiple fuel brands, integrating payments, loyalty automation, messaging workflows, and customer interactions. Delivered 50% faster rollouts with flexible UI systems. Defined flows for authentication, referrals, loyalty, wallet, fuel pay, and pickup/delivery, driving 15% retention growth.
2018 – 2019
BrandExtract
Product Designer
Led UX for ADA-compliant enterprise websites, delivering full redesigns and component libraries to support large-scale development teams.
2016 – 2017
Minor Design Studios
Environmental Graphic Designer
Created wayfinding systems and interactive signage for museums and public spaces.
2012 – 2015
WebRanx Marketing
Junior Web Designer
Designed and launched responsive marketing and e-commerce websites using Bootstrap and WordPress.
Education
06.2016
UNIVERSITY OF HOUSTON
Bachelor of Fine Arts in Design
Art History Minor
Cum Laude
Leadership
2014 – 2019
AIGA HOUSTON — BOARD OF DIRECTORS
Community Program Director
Led workshops, mentorships, and community engagement, growing participation by 30%.
